Ghostery Browser Beta
Key Outcome:
The Challenge
Research Process
Product as it stands today
Insights
Business Outcomes
2K-3K users were testing the Ghostery Browser Beta within its first month
Ideation and Testing Stages
Research Questions:
Can users resonate with key Ghostery Browser features?
Can Ghostery build a self-service recruitment platform for future product testing endeavors?
The company wanted to start testing a new Ghostery Browser and launch it as a Beta for Ghostery users.
Ghostery is a privacy company that was unable to use regular Product Analytics services (such as Amplitude). Across the company, many products were being developed (as part of a Privacy Suite) and it was a priority to self-recruit our own users while protecting their privacy.
System Usability Scale (SUS) Survey, NPS Analysis
Beta Group participants/users received a SUS Survey one week after installing Ghostery Browser and then another SUS Survey four weeks after continuous experimentation.
We monitored and cross-analyzed responses while keeping track of Daily Active Users (DAU) numbers.
Social Listening:
Beta Group was also encouraged to join Ghostery Community for feedback, as well as contacting Support and leave their experiences. The Research team kept analyzing patterns and utilizing these responses as part of the longitudinal, quarterly research study.
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Ghostery successfully launched and still manages its Community/Feedback platform
Participants felt Ghostery Browser was faster compared to other browser
Participants felt comfort and security knowing they were utilizing a Ghostery product
Participants enjoyed knowing key Ghostery features were added in the browser, making the experience more cohesive.
Ghostery Browser was the key product to build a Ghostery Privacy Suite
Company-wide teams were referring to Ghostery UX Research Principles to streamline future product goals/KPI’s, which was a document developed addressing types of privacy users and privacy knowledge levels