Case Studies

  • Glossier brand logo in black font

    Glossier Skin Tone Ranges

    Evaluative

    Usability Tests

    Challenge: Address click-through rate and little visibility of current skin tone shades offering

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  • Ghostery Midnight VPN on an iPhone

    Ghostery Midnight VPN

    Generative and Evaluative

    User Interviews, Card Sorting, Surveys, Usability Tests

    Challenge: Test the viability of Ghostery Midnight’s desktop success for mobile, including a VPN

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  • Ghostery Extension prototype

    Ghostery Extension

    Generative and Evaluative

    User Interviews, Journey Maps, Usability Tests

    Challenge: Research for strategic growth areas of the popular Ghostery Extension, which has over 100 million downloads worldwide

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  • computer with the Livetraffic App open

    LiveTraffic Feature

    Evaluative

    User Interviews, Usability Tests

    Challenge: Test a feature on the Ghostery Midnight product already in development with little to no previous research.

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  • Ghostery Browser Beta

    Evaluative

    Surveys

    Challenges: 1- Launch a self-recruiting platform; Ghostery Browser would be the first product to use the recruiting service. 2- Monitor through surveys the success (or not!) of the Browser

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  • Siente La Vibra logo and an interpreter

    Siente La Vibra

    Contextual Inquiry

    An initiative with Registro de Intérpretes de Sordos de Puerto Rico to help the deaf community feel they belong in Puerto Rico’s electrifying music scene. Music is for everybody!

    Watch the Video

  • "When Adamarie joined the team, we were unaware of all the value she would bring. She has gone above and beyond, and the team is better for her being a part of it. She inspires the team with fresh ideas and helps drive product improvement. We worked together to conduct user interviews and analyze our findings. In just a couple of weeks after starting, she had introduced process improvements, new tools, and was managing communications with more users that we had before."

    Supervisor, eMarketer

  • Her UX efforts across all products are a considerable responsibility, and she has never abandoned her duties or coworkers on those projects. Ada takes the goals set for her seriously and will always do her best to meet them and always on time. She is not limited to what she already knows or settle for the normal process because it's convenient. If she thinks there is a better/efficient way to help answer some questions or hypotheses, she will seek it. Her positive attitude and growth mindset are evident and made working with her a dream. She's always up for anything and will suggest things in a friendly way that made Ghostery culture even better and stronger. For example, her efforts and contributions to the diversity and inclusion initiative were championed and appreciated company-wide.

    Supervisor, Ghostery